this video can explain some things

BlackRapid Media is partnering with adventurous creatives who align with our brand and culture. We strongly believe
that films can spark change in the world. Our goal is to bring meaningful stories to the widest possible audiences, and
work with filmmakers who share our creative passions. We’re contributing to films that
matter, and honoring the filmmakers that create them.

“You have to want to make a film for other reasons – to say something, to tell a story, to show somebody’s fate – but you can’t want to make a film simply for the sake of it.”
– Krzysztof Kieślowski